Your Marketing Options
The objective of marketing your property is to reach as many potential buyers in your target market as possible. Your property is competing with many others in the marketplace so it’s important your property is presented in its best possible light and in the most appropriate, cost effective places. Your salesperson will discuss the most appropriate marketing budget for your property with you. Some options for you to consider include:
Professional photography
The photographers we use are experts at making your property look its sensational best.
Signage
Signage lets everyone in the neighbourhood know that your property is for sale. This proves beneficial if they are thinking of moving or if they know someone who would like to live in the area. It can also attract opportunistic buyers who aren’t actively looking in other media.
Online Marketing
This is by far the most cost effective advertising channel for property. When you sell with Barfoot & Thompson, your property is listed at no cost to you on some of New Zealand’s most popular property websites, www.barfoot.co.nz, www.trademe.co.nz, www.realestate.co.nz and nzrealtors.co.nz.
Additional online options:
- Video – a professional videographer films a video tour of your home, with or without a presenter, usually with a voiceover and/or music
- Photo Show – Animated photo montage with music and voiceover options
- Virtual Tour – 360 degree view(s) of your property
- Floor Plans – a professionally created floor plan of your home, can also be used for printed brochures
- Online Gallery – advertising in Barfoot & Thompson’s Gallery magazine automatically qualifies your property in our online Gallery eBook and the photo carousel on our home page
Brochures & Flyers
We have a range of brochures and flyers suitable for any property and purpose. They will be available at open homes and can be letterbox dropped around your area.
Print Advertising
Your salesperson usually recommends that you utilise the most suitable print media for your property, depending on its location and target market. Although we can advertise your property in any magazine or newspaper, some of the most commonly used and most effective are:
- Property Press
- Herald Homes (NZ Herald)
- Local community newspapers
- Gallery magazine – Barfoot & Thompson’s premium property publication
Open Homes
We recommend that your make your property available for Open Homes during the marketing period.
- Open Homes allow buyers to see your house at its prepared best, rather than catching you when you are busy with other things
- Inspections at other times will be minimised, making it more convenient for you
- Having more buyers inspecting your property at the same time can create a sense of urgency and competition
- Potential buyers feel more comfortable imagining themselves living in the property when you are not present
- Potential buyers communicate more openly when you are not present, giving the salesperson the opportunity to address any obstacles